Tell the Plasma What You Want Using Your Phone

I've heard that the Shibuya Clickable Project will be having interaction between the outdoor TVs and the mobile phones... but seems that they are yet to implement this to their system.

On the other side of the planet, I mean Australia, oOh media set up interactive screens in airports for travellers. To start using the screen, they have to tap their phone to the NFC tag or QR code. Then they can select the content to be shown on the big screen and download many different things - movies, magazines, books... anything you can say from the Google Play store. This should be really useful to people in airport, as they always love to grab something to kill their time on the flight.