Friday, July 05, 2013

Step-by-step Guide in NFC-Facebook Marketing (2)


Last time I introduced the way to link up your Facebook Page or photo to NFC tags. This time it would be about they way to initiate people to share your contents to their own timeline. The principle is similar but this time is a bit more complicated. This is again a step-by-step guide:



1. Make sure that you have installed Google URL Shortener and an NFC app which can write URL to NFC tags.

2. Open your mobile web browser. This time not necessarily loading Facebook. Just browse any website you want others to share.

3. In front of your URL, add a string of text "facebook.com/sharer/sharer.php?m2w&u="

4. Press the "Share" button, share the long URL to Google URL Shortener and generate a shortened URL.

5. Press "Share URL" button in the Google URL Shortener. This time, share the shortened URL to the NFC app you have installed, and write it to your NFC tag.

6. (optional) If you also need a QR code for your URL, just go back to Google URL Shortener and press "Share QR code".

When you read the tag with your phone, you will a share dialog for your website. However, the dialog is the desktop version, instead of the mobile version of Facebook. It might not look well but when people press the "Share" button there, your website will be posted to their timeline.

I used the desktop version, by including the "m2w" element in the URL, as the mobile version of Facebook doesn't support sharing with this kind of URL. In case Facebook support it later, we will just need to add "facebook.com/sharer/sharer.php?u=" in step 3.

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